If your online presence is important to you, and it should be, then getting Twitter followers that are relevant to your business is an important strategy. Sales Hack #12 is something we figured out by accident, that when YOU follow people on Twitter, THEY will often follow you back. (Roughly 1/3 to 1/2 the time).
So what? When you follow people who are relevant to your business, you get to see their content. Equally important is that they see yours.
Bonus Hack: when you tag someone in a tweet, they get an email notification that you tagged them! Do it. It is amazing how well this hack works.